IPL 2025 Begins with Record-Breaking Viewership on Jio HotStar: The 18th season of the Indian Premier League (IPL) started with record-breaking viewership. JioStar Network, the official broadcaster, reported massive engagement across TV and digital platforms. The total watch time for the opening weekend was 4,956 crore minutes.
All Records of Jio HotStar
On JioHotstar, digital viewership for the first three matches was 40% higher than last season. Connected TV (CTV) consumption increased by 54%. The platform recorded 137 crore views and a peak concurrency of 3.4 crore viewers. The total watch time for these matches was 2,186 crore minutes.
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Television viewership also reached new heights. According to BARC data, over 25.3 crore people watched the first weekend on Star Sports Network. The total TV watch time was 2,770 crore minutes, marking a 22% increase from last year. The average TV rating for the first three matches was up by 39%.
IPL Attracts Big Advertisers
The tournament’s huge success has attracted many advertisers. JioStar’s 30+ brand partners include My11Circle, PhonePe, Amazon Prime, SBI, Google Pay, Dream11, Rapido, Parle, Asian Paints, and Carat Lane. While TV remains a strong platform for advertisers, JioHotstar offers advanced digital advertising with personalized content.
JioStar has transformed IPL viewing with an unmatched presentation. The network provides 25+ feeds in 12 languages. Over 170 experts offer analysis, making the experience richer. JioHotstar also includes live chats, polls, predictions, and virtual watch parties.
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JioStar introduces a second-screen feature
The MaxView feature gives fans an edge-to-edge display for better clarity. The digital-exclusive Hangout feed returns, featuring fun commentary by creators and stand-up comics. A special entertainment feed, Motu Patlu Presents Super Funday, is designed for families and younger audiences.
JioStar is also introducing a second-screen feature. Fans can scan a QR code while watching TV to instantly view highlights on JioHotstar.
After delivering a successful ICC Champions Trophy 2025, JioStar aims to make IPL 2025 the biggest season ever.
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